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You find a coupon online for a free muffin and coffee at a small bakery you’ve never thought to try. That Monday, you break your normal routine to wait in line at the bakery only to learn that the coffee and muffins have run out. You’re late for work, hungry and uncaffeinated. The baker apologizes and offers you another coupon you have no intention of ever using.

Marketing efforts can be too good. We’ve discussed plans for dealing with downtime. In this section of SilverTech’s ‘Avoiding Disaster from Downtime’ series we take a look at the curious pitfalls of a campaign that is ‘too successful’ and the importance of strategic marketing and infrastructure partnerships.

A ‘so good, it kills’ campaign generates an overwhelming increase in consumer action, leading to reduced quality of service and cognitive dissonance. The common, detrimental and avoidable mistakes often made during a campaign result in traffic spikes capable of overloading the company’s infrastructure and ruining the brand to both new and loyal customers, thus rendering it ‘so good, it kills.’

Read how your bakery distaste was the result of a disasterously good campaign and a disconnect between marketing and infrastructure. Read the rest of this entry »

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MANCHESTER,  NH – 25 August 2010 – SilverTech, a national digital marketing agency recognized as leaders in interactive strategy, today announced that the company was named to the 2010 Inc. 5000 list, ranking amongst the fastest growing companies in America for the third consecutive year.

“We owe much of our growth to new clients, but also to the continuation of our relationships with long-standing customers,” comments SilverTech President Nick Soggu, “We continue to succeed with our transition from what was a traditional web design and development shop to what is now a full-service, comprehensive digital marketing agency that helps clients with more than just web – including email, mobile, social media, search marketing, online brand development, and more.”

This year, SilverTech continued partnerships with large, familiar brands such as Life is Good®, American Water, and Polartec®, and signed dozens of new clients such as Sharp Electronics Corporation, Allegiance Health System, and Dead River Company.

Most recently, and in the third quarter of 2010, SilverTech signed contracts with the University of New Hampshire’s Work Incentive Research Center, Oxford Academic Programs of New York, ProPhotonix of New Hampshire and the Crons Brand of Pennsylvania.

The 2010 Inc. 5000 serves as a report card on the U.S. economy. SilverTech ranks 300th in the Inc. 5000’s fastest growing advertising and marketing companies.

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About SilverTech Inc.

SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations, commerce, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, e-commerce, multimedia graphics & animation, search engine optimization, online marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.

SilverTech clients include Life is Good®, American Water, Dr. Hauschka Skin Care, Le Gourmet Chef, Polartec®, Rita’s Ice, Pizza Fusion, Robert Rothschild Farm, among many others. For more information go to www.silvertech.com or contact SilverTech at info@silvertech.com.

SilverTech Media Inquiries: Contact Marc Frechette, Marketing Communications, SilverTech, Inc. marc.frechette@silvertech.com 603-669-6600 x 28

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This is a survival guide for a digital communications response from a web outage to stolen client data. This post’s tone is light-hearted, but the reality is quite serious. No failure, no matter how improbable, is impossible. Proactive planning of your communications in the cases of specific problems before they happen can be the difference between an understandable downtime and utter disaster.

A glance at communications disasters and debacles from a major apparel brand’s scramble for recovery after a  week-long web outage to the Twitter lampooning of stumbling oil giant BP, highlights how unforgiving our ‘always connected’ consumers are of any lax, or lag in communication, and how potent the improbable can be.

Five years ago your team could take a day to evaluate, prepare and disseminate the official response for almost anything. Today’s digital powered public demands instant response (or they’ll start making one for you.) They want a response now, and they want it across the plethora of channels they use. The only way to respond on your public’s instantaneous deadline is to have planned your response before the panic.

Zombies at your door: A Proactive Digital PR Party game

The goal of this PR party game is to form effective communications procedures for the situation presented, no matter how ridiculous. Zombies are a fun starting point because the situation is a) ridiculous and b) pushes the limits of communication.

As a game, it’s a great way for your team to have some fun without trust falls, not that there’s anything wrong with trust falls. (There is.) As a practice, this skill and forethought puts your organization in a state of readiness so that you can respond clearly, quickly and effectively to any situation.

The Case of Zombies:

Zombies have descended on your facility, making you, your products and services unavailable until the hordes recede. You may be back up and running at daybreak, or the curse of Romero could take your business down permanently. You’re not sure.

Aside from a cricket bat or S Mart chainsaw, your plan should include these 5 key elements, and be built with my number survival-school secret for preplanning success.

Read the rest of this entry »

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So how was Digital Down Day?  It wasn’t earth shattering.  I didn’t emerge a new woman.  Actually, it was a little annoying.  Throughout the day I wanted to hop on the internet, but not because I can’t live without it and I think my loyal tweeps will miss me.  I wanted to be on it for the convenience of it all.  Read the rest of this entry »

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Have you ever wondered just how attached you are to the digital world?  Understandably, it is very easy to get sucked into.  Ever since the internet began booming, businesses have been looking for ways to reach out to their customers and interact with them in this digital space.  They are always looking for the up and coming technologies and creating imaginative tools.  Usable, interactive websites and social media have proven to be some of the frontrunners in a business’s marketing strategy and provide them with unique interactions with their customers. Read the rest of this entry »

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Last night I had the difficult task of saying goodbye to my best friend, Alyssa. She and her mother planned a 43 hour road trip to Tucson, Arizona, to move Alyssa back to school. Unfortunately for me, I am now best friend-less on the East coast.

I put off saying goodbye for as long as I could yesterday but figuring that Alyssa and her mother had to be up at 4 am I knew I had to face the music. What I thought was going to be a tear-filled, drawn out, sappy send-off ended up being a long hug and a “see you tomorrow on iChat.” Read the rest of this entry »

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SilverTech President Nick Soggu has recently been awarded the Good Samaritan Award in the category of Business and Industry by the Pastoral Counseling Services. The PCS states, “The Good Samaritan Award is designed to honor individuals who have gone above and beyond what is expected at some personal risk for the good of others.” Read the rest of this entry »

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I’ve officially finished a month here as SilverTech’s newest intern and in just four weeks I’ve learned so much about social media and technology in today’s marketplace.

SilverTech always aims to be ahead of the curve so, in addition to blogging, I’ve been working on quite a few projects. I’ve recently become friends with Excel and the fax machine, as well as the company’s Flickr account (there are some great pictures of the iPad giveaway that can also be found on Facebook!) Read the rest of this entry »

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A couple months ago, a colleague of mine and I attended the first ever Drupal Camp NH, a beginner’s seminar on Drupal. Now, I’m assuming some of you are probably wondering what “Drupal” is other than a really cool sounding word. Basically, it is the code for a website that allows you to maintain and control the website’s content and design through an administration area – also known as a content management system (CMS). Read the rest of this entry »

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This past Fourth of July was one of fireworks, food, and forgotten items. Almost everything was found later on, but unfortunately for one of my closest friends, his phone was not so lucky.

If you asked him, his faithful phone “just grew legs and walked away.” Well, legs or not, it was apparent that his Voyager wouldn’t be walking back anytime soon. He was devastated; that phone had always been around. A few days after the incident my best friend and I met him at the mall to see his brand new…BlackBerry. Read the rest of this entry »

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