Amazing or subpar, user interfaces exist everywhere: on websites, mobile devices, your TV, vehicles, even washing machines. If there is a user, there is a user interface. User interfaces exist entirely to perform a task and every element of the interface should exist to facilitate that task. Whenever there is a frustrated human, it’s the result of a bad interface.
So what exactly are the characteristics of a successful UI? Take a deep breath and repeat the following: clear, intuitive, user-friendly, and attractive. And then; test.
With the New Year right around the corner, it’s time to think about how your marketing plans are going to be executed, and if your website is delivering the ROI you (and your boss) are looking for. Here are three things to think about as 2014 gets underway to ensure short-term success and facilitate the long-term benefits your web presence can accomplish. If you haven’t at least prioritized these items into your marketing plan, now is a good time to think about how you can implement them.
I speak with marketing directors and managers every day about their digital marketing efforts and how they use the web and social media. In many of those organizations, the website is run by IT, which I find odd considering the web and social media are marketers’ most powerful tools to engage with clients and consumers. You wouldn’t have Bill Belichick play quarterback instead of Tom Brady just because he knows and understands the game of football more than anyone else.
IT has a very important role, like the coach of an NFL team, but it’s the player on the field (in this case, the marketing team) that knows how to execute and perform.
Before we head home to give thanks for the truly meaningful things in life, like friends, family and community, the SilverTech team reflected on the technology, trends and tools that we are thankful for in our work lives.
Here’s wishing a Happy Thanksgiving to our clients, colleagues and partners, who we appreciate more than any gadget out there!
Tweetchat moderator, social media trailblazer, educator, behavioral health clinician, leader, entrepreneur, professional live-tweeter, motivational speaker, facilitator and conflict resolver; Lisa Fields, the founder of Practical Wisdom, has built a community around connecting the value of Twitter and practical wisdom with leaders and organizations – often in the healthcare realm.
One way she does so is through tweetchats, or structured conversations about focused topics on Twitter, connected with the hashtag #HCLDR, which stands for “Healthcare Leader.” Having participated regularly in #HCLDR events (which happen at 8:30 p.m. EST on Tuesdays), we were excited to learn about how the community has attracted an international following with millions of impressions each week.