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Posts Tagged ‘website’


how-milli-vanilli-and-social-media-lead-to-neglected-websites
April 15th, 2011 - by: Colleen Cowette, Account Executive Team Manager
How Milli Vanilli and Social Media Lead To Neglected Websites

Social media marketing has created neglected websites. For the past few years marketers have been focused on social media. It’s all about fans, followers and tweets. Hours are spent daily making sure each social media sandbox is played in with current posts and info. Full-time positions have been created just for social media marketing. In fact, it’s become a cottage industry with consultants coming out of the woodwork to tell you how to maximize this amazing technique. So, what’s all this “socializing” gotten us – forgotten and ignored websites. (more…)

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jeff-mcpherson-featured-in-ask-the-expert-column
June 1st, 2010 - by: Press Room
Jeff Mcpherson featured in “Ask the Expert” Column
The Amoskeag Business Incubator and Manchester Union Leader’s on-line “Ask-the-Expert” series is an interactive, web-based environment where questions may be asked and answered on various business topics that change each month as new experts are introduced.
New experts are featured periodically, and currently featured is SilverTech’s Jeff Mcpherson. Read his article below.

My Business Is Active On Social Media.  Do We Still Need To Invest In A Website?

Developing a digital communication strategy is a very hot topic for marketers these days, and it comes as no surprise that many discussions about the topic end with more questions than answers.   After all, social media is still in its “testing/experimentation” phase – although from what we are seeing the results are quickly establishing it as a mode of communication that is here to stay. (more…)

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February 18th, 2010 - by: Press Room
SilverTech Client American Water Wins Prestigious REBRAND 100® Global Award

American Water, the largest investor-owned water and wastewater utility company in the United States, earned a prestigious REBRAND 100® Global Award for the launch of its new brand which included a 4,500 page website designed and developed by SilverTech.

This award is one of the highest juried competitions for excellence in branding.  REBRAND™ the company providing the award is commonly referred to as a global resource for executive marketers to share, review and learn from successful brand transformations.

(more…)

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