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Posts Tagged ‘twitter’

We’ve discussed tracking social media success before, but sometimes the key metric isn’t simply driving traffic to the site. In some situations, a great goal is to drive engagement with the visitors already there –from every channel. Now, you can track that too.
Social sharing is an essential part of driving organic (‘viral,’ if you must) traffic to your content. ‘Like,’ Tweet and +1 have become natural extensions of word of mouth in the age of online social networks. If the goal is to have your content shared, and the shareability of your content is paramount, then tracking the use of those share buttons is a darned good metric to track. There’s a great metric built into Google Analytic allows for just that. (more…)
Tags: Analytics, engagement, facebook, Google +1, Google Analytics, Marc Frechette, social media, twitter Posted in Blog, Guides and White Papers | No Comments »
Learn about the simplified method of tracking social media traffic using Google Analytics’ Advanced Segmentation and tagged links that will have you tracking ROI in less than 5 minutes. (more…)
Tags: Analytics, corporate social media, facebook, facebook for business, google, Marc Frechette, marketing, social media, Tweet, twitter Posted in Blog, Guides and White Papers | 2 Comments »
With the popularity of Twitter and Facebook clients, clicks to your website from your posts are often attributed as ‘direct traffic.’ URL shortening services like Bit.Ly often offer inaccurate or disjointed click counts. Tracking the actions and conversion of social media driven visitors.
A trick often used to track the effectiveness of email marketing campaigns; tagged links attribute the source of traffic to the medium and campaign without creating dedicated landing pages or URLs. These tags can be used further in tracking traffic and conversions from social media.
Read how to track clicks from social media using Google Analytics and tagged links. (more…)
Tags: Analytics, corporate social media, facebook, facebook for business, google, Marc Frechette, marketing, social media, Tweet, twitter Posted in Blog, Guides and White Papers | No Comments »
First… this is long post because a few words just cannot describe what I saw at the PAX East Conference this past weekend. Sorry…but read on and you will quickly understand. Trust me.
Before I get too deep into this, let me describe how I can relate to the gaming industry. I am a pretty normal (or what I think is normal) gaming person. I have PS3, the Wii, and at one time in my life played PC games. I play the Wii mostly with my kids here and there. I am a single game type of player… I get the new hottest game like Call of Duty Modern Warfare 2 and play it when the entire house is asleep and all my other responsibilities are complete… So, in other words…I rarely get an opportunity to play. (more…)
Tags: #pax, campaigns, experiential marketing, gaming, immerz, intel, marketing, nvidia, PAX East, princess leia, Rock Band Tournament, silvertech, twitter, Wii Posted in Blog | 2 Comments »
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