With the popularity of Twitter and Facebook clients, clicks to your website from your posts are often attributed as ‘direct traffic.’ URL shortening services like Bit.Ly often offer inaccurate or disjointed click counts. Tracking the actions and conversion of social media driven visitors.
A trick often used to track the effectiveness of email marketing campaigns; tagged links attribute the source of traffic to the medium and campaign without creating dedicated landing pages or URLs. These tags can be used further in tracking traffic and conversions from social media.
Read how to track clicks from social media using Google Analytics and tagged links. (more…)
