|
|
WELCOME
Posts Tagged ‘social media’
As a matter of creed, nearly everything we as digital marketers do is highly measurable with clear ties to return on investment. Because of this digital marketers have a reputation and expectation to track everything. But, could the best uses of new media be too traditional to track effectively? (more…)
Tags: customer service, Marc Frechette, social media
Posted in Blog | No Comments »
 Great, another Pinterest blog post. Another post talking about how Pinterest is the new up and coming social platform du jour and how companies are heralding the simple visual brand extension to make their images ‘sticky’ like the instafilm sticker cameras of ‘yore.’
For the uninitiated, Pinterest users categorize your interests into boards populated with ‘pins’ of images found from around the internet. Others can vote it up and follow or like it boosting the board and growing the group of that interest. If you have an interest in ‘Ski Gear,’ and share your favorites from various online stores, others can re-pin and increase the position of the content by essentially ‘voting it up.’ Additionally, all of your Pinterest posts can be shared on to Facebook and Twitter. (more…)
Tags: jeff mcpherson, Pinterest, social media
Posted in Blog | No Comments »
Google+ is counting on a surge of brands to bring our followers into their platform just as we did with Twitter and Facebook. A sort of amalgamation of Twitter’s brief public sharing and Facebook’s rich media, Google+ offers brands interesting sharing and listening opportunities.
In 15 minutes and only five steps, your brand can have a page on Google+. (more…)
Tags: google, Marc Frechette, social media
Posted in Blog | 1 Comment »
We’ve discussed tracking social media success before, but sometimes the key metric isn’t simply driving traffic to the site. In some situations, a great goal is to drive engagement with the visitors already there –from every channel. Now, you can track that too.
Social sharing is an essential part of driving organic (‘viral,’ if you must) traffic to your content. ‘Like,’ Tweet and +1 have become natural extensions of word of mouth in the age of online social networks. If the goal is to have your content shared, and the shareability of your content is paramount, then tracking the use of those share buttons is a darned good metric to track. There’s a great metric built into Google Analytic allows for just that. (more…)
Tags: Analytics, engagement, facebook, Google +1, Google Analytics, Marc Frechette, social media, twitter
Posted in Blog, Guides and White Papers | No Comments »
Back in the 1980s there was a huge television event where Geraldo Rivera was going to reveal the treasures of “Al Capone’s Secret Vault”. People were wondering if it could be the American version of the King Tut’s Tomb where massive riches hid behind the wall. In the end it turned out to be an empty room and a huge disappointment.
Flash forward to 2011 and the launch of Google+. Some pundits are heralding it as the new King Tut’s Tomb, with untold wealth and knowledge just waiting to be revealed. Others are calling it a 21st Century version of Al Capone’s Vault that contains nothing new and will, in the end, disappoint.
There are two certainties behind this debate: (more…)
Tags: Google Plus, Jason Knights, social media
Posted in Blog | 4 Comments »
When Facebook introduced the row of photos at the top of profiles, a display of the most recent five photos uploaded, users hopped into some amazingly innovative and creative uses. Brands, however, were left with a more interesting challenge. Randomness.
Unlike user profiles, which allow personal profiles to show the tiled images in order, the images on brand pages are displayed in random order. (more…)
Tags: facebook, facebook for business, Marc Frechette, social media
Posted in Blog | No Comments »
Social media marketing has created neglected websites. For the past few years marketers have been focused on social media. It’s all about fans, followers and tweets. Hours are spent daily making sure each social media sandbox is played in with current posts and info. Full-time positions have been created just for social media marketing. In fact, it’s become a cottage industry with consultants coming out of the woodwork to tell you how to maximize this amazing technique. So, what’s all this “socializing” gotten us – forgotten and ignored websites. (more…)
Tags: Colleen Cowette, social media, website
Posted in Blog | 2 Comments »
Meet Sarge, a Kibble-Powered Marketer
I’m convinced that Sarge gets into my Godin, Lipkin and Scott book collections when I’m at work. He’s simply an exceptional marketer.
I can’t take all the credit, he joined our family with a keen sense of presenting himself, engaging with the family and knowing the precise moment to ask for action.
Dogs have a knack for tugging at our heart-strings or driving us bonkers with barking. Always looking to learn from the best practices in marketing, I examined the tail-wagging bests and worst marketing tactics… of dogs. (more…)
Tags: email, engagement, Marc Frechette, marketing, social media
Posted in Blog | 2 Comments »
Game Mechanics for Marketers
There is a science behind our addiction to games, from Scrabble to Angry Birds to World of Warcraft. The world’s most addicting games make the most of the science of game mechanics, simple to complex systems of rules and rewards designed to drive specific and continued user action and engagement.
For marketers, game mechanics offers a refreshing look at how we invite our audience to discover, share and interact with our brands and our content. (more…)
Tags: game mechanics, Marc Frechette, marketing, social media
Posted in Blog | No Comments »
While we’ve covered the use of Google’s Link Builder Tool in a previous post, many noted that the official method was time consuming, and not particularly friendly to in-depth, repeated source and campaign tracking.
Use this Excel-based marketing tip to get the most from the Google Analytics platform for monitoring social media campaigns, with the least amount of effort.
Learn to build an automatic link tagger, or download the sample file at the end of this post.
 (more…)
Tags: Analytics, Excel, Marc Frechette, Marketing Hacks, social media
Posted in Blog, Guides and White Papers | No Comments »
Learn about the simplified method of tracking social media traffic using Google Analytics’ Advanced Segmentation and tagged links that will have you tracking ROI in less than 5 minutes. (more…)
Tags: Analytics, corporate social media, facebook, facebook for business, google, Marc Frechette, marketing, social media, Tweet, twitter
Posted in Blog, Guides and White Papers | 2 Comments »
With the popularity of Twitter and Facebook clients, clicks to your website from your posts are often attributed as ‘direct traffic.’ URL shortening services like Bit.Ly often offer inaccurate or disjointed click counts. Tracking the actions and conversion of social media driven visitors.
A trick often used to track the effectiveness of email marketing campaigns; tagged links attribute the source of traffic to the medium and campaign without creating dedicated landing pages or URLs. These tags can be used further in tracking traffic and conversions from social media.
Read how to track clicks from social media using Google Analytics and tagged links. (more…)
Tags: Analytics, corporate social media, facebook, facebook for business, google, Marc Frechette, marketing, social media, Tweet, twitter
Posted in Blog, Guides and White Papers | No Comments »
I’ve officially finished a month here as SilverTech’s newest intern and in just four weeks I’ve learned so much about social media and technology in today’s marketplace.
SilverTech always aims to be ahead of the curve so, in addition to blogging, I’ve been working on quite a few projects. I’ve recently become friends with Excel and the fax machine, as well as the company’s Flickr account (there are some great pictures of the iPad giveaway that can also be found on Facebook!) (more…)
Tags: digital, healthcare, healthcare marketing, Polartec, sharp electronics, SHSMD, silvertech, social media
Posted in Blog | No Comments »
The Amoskeag Business Incubator and Manchester Union Leader’s on-line “Ask-the-Expert” series is an interactive, web-based environment where questions may be asked and answered on various business topics that change each month as new experts are introduced.
New experts are featured periodically, and currently featured is SilverTech’s Jeff Mcpherson. Read his article below.
My Business Is Active On Social Media. Do We Still Need To Invest In A Website?
Developing a digital communication strategy is a very hot topic for marketers these days, and it comes as no surprise that many discussions about the topic end with more questions than answers. After all, social media is still in its “testing/experimentation” phase – although from what we are seeing the results are quickly establishing it as a mode of communication that is here to stay. (more…)
Tags: Amoskeag Business Incubator, Ask the Expert, digital communications, jeff mcpherson, social media, The Union Leader, website
Posted in News | No Comments »
|
|
|
|
|
|
|
