Here is the scenario: You’re part of a visitor destination as a Chamber of Commerce, business, Destination Marketing Organization or State office. You have a website that is designed to showcase your destination as the place to spend a vacation. It has “something for everyone,” “unique businesses,” and plenty of “outdoor recreation” to make even the most avid enthusiast satisfied.

Sounds familiar, right? Well, it should. With the latest economic downturn, cities and towns from all over the United States needed to diversify their local economies. The low-hanging fruit? Tourism. Visitors come, they spend and they leave – the perfect equation for stretched municipal budgets and small business owners’ pockets. (more…)