It’s no secret that the SilverTech team is all about the outdoors. We’ve helped brands like Life is good®, Polartec and Ski NH tell their stories online. And between the 32 of us (though that number is growing quickly) we’re active in everything from archery to ziplining. That’s one of the reasons we’re so excited to be attending the Outdoor Retailer Winter Exhibition in Salt Lake City later this month. Powder aside, we’re also amped to meet new brands who are just as enthusiastic about digital marketing as we are.

And we’re bringing our strategy hats, too
If you’re headed west, keep an eye out for SilverTech team members Jeff McPherson and Griffin LaFleur. They’re pros at integrating digital strategy into new or current marketing campaigns, and love talking marketing almost as much as they like chatting about gear. Make sure to ask them about how SilverTech helped industry leader Polartec develop a taxi cab digital marketing campaign to raise awareness about their brand while helping them connect with new customers at this month’s event. The QR Code powered contest, featured on cabs in Salt Lake City, will be tough to miss. Just scan the code on a taxi, then enter your information into a dynamic form optimized across all mobile platforms for a chance to win a Polartec vest. And that’s just one of the ways we can help our clients tell their stories both on and offline.

Say hello
Connect with @jmcpherson and @ghlafleur on Twitter if you’re headed to the event. We’ll be sharing ideas, strategy, impressions and photos throughout the show using #orshow. We’ve also armed them with a video camera and charged them with learning about new products, great brands, and how they see digital marketing fitting into their overall customer outreach strategies.