Smart Phones and Connected Consumers
Jolly Old St. Nicholas, lean your ear this way. Or, lend me your iPhone. Either will do.
Holiday shopping can be the most stressful time of the year – for Santa’s “elves” (aka Macys, Target, Best Buy and Main Street) as well as the patrons desperately searching for the best deal on Let’s Rock Elmo. However, the perception is that when consumers add smartphones into the mix, the scales tip in their favor, leaving the stores the task of merrily matching their competitors’ prices. (more…)
