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Posts Tagged ‘marketing’
Can I interest you in a new .car? If autos aren’t your business, you might consider .store for your brand’s ecommerce. In fact, you can have just about any suffix you want following the Internet Corporation for Assigned Names and Numbers (ICANN)’s approval of generic top level domains.
Top-level domains, or TLDs, are the suffix of your website, whether it’s .com, .net, an exotic .ly or the new .xxx. Though we’ve seen some creative uses of TLDs in branding, such as URL shortening site biy.ly, the nondescript .com have reigned supreme – until about a year from now. (more…)
Tags: branding, ICANN, Marc Frechette, marketing, search engine optimization, SEO
Posted in Blog | 3 Comments »
Meet Sarge, a Kibble-Powered Marketer
I’m convinced that Sarge gets into my Godin, Lipkin and Scott book collections when I’m at work. He’s simply an exceptional marketer.
I can’t take all the credit, he joined our family with a keen sense of presenting himself, engaging with the family and knowing the precise moment to ask for action.
Dogs have a knack for tugging at our heart-strings or driving us bonkers with barking. Always looking to learn from the best practices in marketing, I examined the tail-wagging bests and worst marketing tactics… of dogs. (more…)
Tags: email, engagement, Marc Frechette, marketing, social media
Posted in Blog | 2 Comments »
Game Mechanics for Marketers
There is a science behind our addiction to games, from Scrabble to Angry Birds to World of Warcraft. The world’s most addicting games make the most of the science of game mechanics, simple to complex systems of rules and rewards designed to drive specific and continued user action and engagement.
For marketers, game mechanics offers a refreshing look at how we invite our audience to discover, share and interact with our brands and our content. (more…)
Tags: game mechanics, Marc Frechette, marketing, social media
Posted in Blog | No Comments »
January 1st, about 45% of America will begin working towards their New Year’s resolutions. Among the most popular goals many hope to get in shape, kick a bad habit or save money. Why not make a similar resolution for your business’ digital marketing?
Can your digital marketing efforts stand to get in shape, kick the habit and invest more wisely for 2011? (more…)
Tags: Marc Frechette, marketing
Posted in Blog | No Comments »
Google’s new Instant Previews went live November 9. The new feature allows searchers to view a thumbnail of the page before clicking through. What could Google’s new ‘sneak peak’ feature mean for you and your business’ web presence? (more…)
Tags: google, Marc Frechette, marketing, search engine optimization, SEO
Posted in Blog | No Comments »
Learn about the simplified method of tracking social media traffic using Google Analytics’ Advanced Segmentation and tagged links that will have you tracking ROI in less than 5 minutes. (more…)
Tags: Analytics, corporate social media, facebook, facebook for business, google, Marc Frechette, marketing, social media, Tweet, twitter
Posted in Blog, Guides and White Papers | 2 Comments »
With the popularity of Twitter and Facebook clients, clicks to your website from your posts are often attributed as ‘direct traffic.’ URL shortening services like Bit.Ly often offer inaccurate or disjointed click counts. Tracking the actions and conversion of social media driven visitors.
A trick often used to track the effectiveness of email marketing campaigns; tagged links attribute the source of traffic to the medium and campaign without creating dedicated landing pages or URLs. These tags can be used further in tracking traffic and conversions from social media.
Read how to track clicks from social media using Google Analytics and tagged links. (more…)
Tags: Analytics, corporate social media, facebook, facebook for business, google, Marc Frechette, marketing, social media, Tweet, twitter
Posted in Blog, Guides and White Papers | No Comments »
Here’s some trivia for you, what was the first music video played on MTV, when the station premiered in August of 1981? I know some of you weren’t born yet, thanks for rubbing that in. However, trivia buffs will know it was “Video Killed the Radio Star” by The Buggles. Great name for a band – the 80′s were a bit weird.
Anyway, that fateful day ushered in the age of video that would – who knew – lead us to YouTube. Back in the day if you wanted to shoot video you had to buy a pretty bulky camera that used VHS. For the youngsters in the crowd that’s what those black, rectangular cassettes are, that are sitting in your parents’ (and my) entertainment center. Today, you can shoot good quality video using a cell phone. And any video can become “viral”. Remember the kid with the Star Wars light saber? (more…)
Tags: e-tailing group, improve online sales, marketing, MTV, online conversion, retail conversions, SEO, The Buggles, VHS, video, viral, viral marketing, youtube
Posted in Blog | 2 Comments »
First… this is long post because a few words just cannot describe what I saw at the PAX East Conference this past weekend. Sorry…but read on and you will quickly understand. Trust me.
Before I get too deep into this, let me describe how I can relate to the gaming industry. I am a pretty normal (or what I think is normal) gaming person. I have PS3, the Wii, and at one time in my life played PC games. I play the Wii mostly with my kids here and there. I am a single game type of player… I get the new hottest game like Call of Duty Modern Warfare 2 and play it when the entire house is asleep and all my other responsibilities are complete… So, in other words…I rarely get an opportunity to play. (more…)
Tags: #pax, campaigns, experiential marketing, gaming, immerz, intel, marketing, nvidia, PAX East, princess leia, Rock Band Tournament, silvertech, twitter, Wii
Posted in Blog | 2 Comments »
American Water, the largest investor-owned water and wastewater utility company in the United States, earned a prestigious REBRAND 100® Global Award for the launch of its new brand which included a 4,500 page website designed and developed by SilverTech.
This award is one of the highest juried competitions for excellence in branding. REBRAND™ the company providing the award is commonly referred to as a global resource for executive marketers to share, review and learn from successful brand transformations.
(more…)
Tags: advertising, American Water, Awards, brand excellence, branding, marketing, online, rebrand, rebrand 100 global award, rebranding, results, silvertech, trusted partner, website, website design, website development
Posted in News | 1 Comment »
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