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Posts Tagged ‘e-commerce’


March 1st, 2013 - by: Griffin LaFleur, Client Development Associate
Digital marketing in the outdoor retail products industry

Last month, we checked out the Outdoor Retailer Winter Market to see what’s new with some of our favorite brands and how they’re looking at digital marketing in 2013. We’re a huge fan of this industry, and our portfolio includes work with some of the coolest (pun intended) brands out there.

We saw great interactive contest campaigns (one of which SilverTech helped create), and met some of the biggest names in the industry as they supported their own brands and causes (we even met Eric Larsen, the first person to tweet from the North Pole and top of Mt. Everest using a DeLorme Inreach GPS unit).

Check out our video overview and see what happens when two guys whose love for outdoor gear is rivaled only by their love of digital marketing are put in the same place with a thousand of their favorite brands… and maybe have a little fun along the way.

Recognize these guys? Leave a comment if you know who these three are and what the heck they’re doing.

Meeting up with some of our favorite companies via twitter before the show made the videos even better, and we’re happy to help incredible outdoor brands like Bodyglove Surge, Timex, Loki, Shred Ready, The Original Beard Beanie , GoPro, and tasc tell parts of their stories online.

 

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May 31st, 2011 - by: Erik Strout, Digital Solutions Executive
Could Zombie Elvis Annihilate Apple Like Gaga Clobbered Cloud Drive?


Image source: flickr.com/codoaustin

I wish I could dig up Elvis, reanimate him and make him record a new album. I want to develop and host the official Elvis website, manage his social media campaign and promote his return album release. Not just so I could own the rights and make a fortune, but to stage the biggest pop-culture-geek-fest-cloud-war ever. (more…)

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April 26th, 2011 - by: Nick Soggu, Founder and CEO
Poorly Coded Ecommerce Websites Invite Online Shoplifters

No one wants to spend time thinking about what may go wrong, partially because it’s not likely to affect you – except when it does. CNN Money shared a report, Shop for Free!, from a pair of Indiana University researches that got us thinking. It detailed gaping security holes in ecommerce platforms using PayPal, Amazon Payments and Google Checkout, which allow shoppers to purchase items without paying, create their own discount codes, and even buy a website’s most expensive item for the price of its cheapest.

The security flaws that allowed for the new ‘online shoplifters’ likely weren’t entirely the fault of the payment platforms. A representative from PayPal stated that the security flaws found by the researchers were due to “developers not following proper best practices when integrating payments.”

These developer-side security flaws are often a side effect of Google-and-Paste coding, the practice of an inexperienced developer using found code that can introduce logic or security flaws. While Google can be a great learning tool, you don’t want your developer relying on it any more than you would want your surgeon Googling (or Binging) his way through your triple bypass.

Read more for top tips to keep your ecommerce site protected. (more…)

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May 12th, 2010 - by: Colleen Cowette, Account Executive Team Manager
Cart Abandonment Issues? Remove the Exit Points

I’m not much of a gambler, but I have visited Las Vegas several times. What amazed me about Sin City was the size of the hotels and casinos. I had never been in buildings that took up two or three city blocks. Even more impressive, was how massive the casino floors were once you stepped inside. During my first trip I stayed at the MGM Grand and vividly remember getting lost on the casino floor one night and not being able to find the elevators to my room. And no, I hadn’t been drinking…much.

After days of Vegas fun, I finally figured out that the hotel used a different color carpet to create “trails” to help lead customers to the hotel rooms, lobby, restaurants and shops. These “trails” were very subtle and designed to blend in. (more…)

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