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Archive for the ‘News’ Category


June 12th, 2012 - by: Press Room
Granite State Credit Union Launches New Website

www.gscu.org

“Our collaboration with SilverTech has resulted in a new website as innovative as Granite State Credit Union itself. The creative talents and technical expertise of the SilverTech team ensured our site gives members the tools they need to stay connected while enjoying improved navigation, additional online functionality, a library of financial resources, and more. SilverTech recognized the credit union’s vital New Hampshire roots and commitment to the communities we serve throughout the state, while showcasing the corporate values that GSCU embraces. SilverTech fostered a relationship that helped us reach our goal and better serve our members.” – Lisa Luciani, Online Marketing & Communications

When Granite State Credit Union (GSCU) was looking for a digital partner to help them redesign their website, they wanted a partner that could deliver a highly creative website that carried the personal and professional feel of the credit union.

GSCU partnered with SilverTech for our website design and development expertise with financial institutions and ability to meet client goals.  The resulting website blends the best of financial institutions with the design aesthetic of lifestyle brands for a personable online experience in line with the credit union’s dedication to quality service..

To help share the GSCU story online, SilverTech created an engaging content strategy to showcase the history and community citizenship of the credit union for new and existing members.

The new website has already made a splash with the GSCU community for its unique design, functionality and personal feel that’s unlike anything else in their industry.

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May 18th, 2012 - by: Press Room
New Hampshire Grand Launches New Website

“Thanks to our web designers, SilverTech, visitors will now notice a few changes on www.nhgrand.com that we are very excited about.  We redesigned the site to make it all encompassing and representative of the entire region as a whole.  SilverTech has been a pleasure to work with throughout the redesign process and we are thrilled with the end result.  The site is truly easy to use, comprehensive and a one-stop-shop to plan a vacation in Northern NH.” – Kathy Conway,  VP of Economic Development, NCIC (more…)

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May 4th, 2012 - by: Press Room
Boston’s Improv Asylum Site Launches

www.improvasylum.com

“Improv Asylum is excited to be launching its new website with SilverTech.  Their team spent a lot of time working with us to hone in on our specific and unique needs.  Our home page is more engaging for our customers and the CMS enables us to set up department heads so they can work on their own pages.” -Stacey Princi, Director of Operations

Improv Asylum (http://www.improvasylum.com) is a unique comedy theater, located in the heart of Boston’s North End, that features improvisation and sketch comedy.  As an ‘asylum’ for main stage shows like “Siri, Can you Title Our Show for Us?” IA is a staple of Boston’s nightlife.

When IA first met SilverTech, its website was old and tired and did not showcase the wonderful shows and talent that are presented.  SilverTech worked with IA to determine the cool look and features and ensure that it is vibrant, informative and easy to use.  It was important to the team that the photos, videos and imagery truly help to portray the hilarity that ensues on Improv’s stage.

Besides improv shows, IA offers unique corporate training, hilarious customized corporate shows and a student training center.  The new website puts all of IA’s offerings ‘up front and center stage,’ including integration with social media.

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April 27th, 2012 - by: Press Room
New Northern Community Investment Corporation Website Launches

“We think our new site at ncic.org is outstanding.  It is attractive, functional and informative!  Everybody at SilverTech was attentive to our desires and got the job done.  Great job.”

-Jon Freeman, President NCIC

Northern Community Investment Corporation (NCIC) is a non-profit organization that works to address economic challenges in the Northeast Kingdom of Vermont and Northern New Hampshire.  Its focus is to build partnerships throughout the region to develop creative and effective solutions for individuals, businesses and communities.  NCIC’s lending and economic development professionals work to ensure the region continues to recover and build a strong business climate.

SilverTech was the winner in a competitive-bid process for the NCIC website project.

NCIC had several goals in the creation of their new website:

  • Updated look and feel with vibrant photos and bold imagery
  • Showcase the numerous successful business and industry partnerships NCIC has been able to help through their programs
  • Improve usability and navigation

SilverTech met and interviewed the employees at NCIC to understand the organization and how to effectively showcase all of the extensive projects and programs to their potential audiences.  SilverTech worked with NCIC to develop a contemporary design that spoke to all users, ensuring that homepage real estate was attributed to NCIC’s goals for program promotions.

The end result is a comprehensive, attractive and mobile-friendly website that will serve as a resource for individuals in the NCIC region to reference and utilize the organization’s innovative programs.

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April 18th, 2012 - by: Press Room
Silver State Schools Credit Union Launches New Website

New Silver State Schools Credit Union Website

“When you visit silverstatecu.com, you see intuitive navigation, an updated look-and-feel with clean lines and bold colors! The design of the website maintains a professional image with a creative edge, portraying the friendly, personal touch that members enjoy at Silver State Schools Credit Union. We couldn’t be more thrilled!” - Blake Boyer, SSSCU Director of Marketing (more…)

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January 25th, 2012 - by: Press Room
’47 Brand Selects SilverTech, Inc. As Online Solutions Partner

Boston, MA (PRWEB) January 25, 2012 ’47 Brand is proud to announce it has selected SilverTech, Inc. to provide design, development and commerce solutions to the company’s on-line presence at 47brand.com.

“Our web presence is a major part of our brand strategy and our goal was to select a partner that understood and shared in our culture and goals. SilverTech proved to be the right match for our current and future needs,” said David D’Angelo, vice president and second generation company co-owner. “We will create a truly unique b to c and b to b experience. We are a boutique brand and we want our website to evoke that look and feel,” said D’Angelo. (more…)

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October 26th, 2011 - by: Press Room
SilverTech Announces New Client Partnerships

Manchester, NH – Digital marketing agency SilverTech announced new and recurring clients who have signed to begin or extend relationships with the agency over the summer season. These clients include major brand and organizations in utilities, finance, home improvement, higher education, medical and non-profit.

Among the agency’s new or continued client relationships are:

  • The Jimmy Fund / Dana Farber Cancer Institute
  • Pepco, A Utilities Company Serving Mid-Atlantic Region
  • Silver State Schools Credit Union, Nevada
  • Midland Memorial Hospital, Texas
  • Harvard Affiliated Joslin Diabetes Center, Massachusetts
  • Norfolk Hardware, New England Kitchen and Bath Sales, Designer and Installations
  • Catholic Medical Center, New Hampshire
  • Loon Mountain Resort, New Hampshire
  • SkiNH.com and Cross Country SkiNH
  • New Hampshire Grand
  • New England College

“We are fortunate to have the ability to continually bring in respected brands while continuing to serve the clients you already have,” said SilverTech Founder, Nick Soggu, “especially where some of our clients have been with us for nearly a decade.”

SilverTech was recently listed among Inc. Magazine’s fastest growing companies for the fourth consecutive year.

The full-service digital marketing agency serves brands with services and consultation to include in marketing strategy, web design and development, social media, email marketing, search engine marketing and online branding.

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September 27th, 2011 - by: Press Room
Come See Us at DMA2011 in Boston October 2-4th

Visit SilverTech at Booth #100 for Raffles, Roundtables and More.

On Tuesday, October 4th, SilverTech strategists will be hosting roundtables on three critical and current digital marketing topics.  All are free and will provide attendees with tips, ideas and success stories that you can use in your own digital marketing plans.  Space is limited to 25 per roundtable so follow the instructions below to register right away to reserve your spot!

‘Like’ This Roundtable – Social Media for Direct Marketers

Tuesday October 4th, Exhibit Hall (Meet at Booth #100)  11:30am Noon

In this roundtable session we will discuss how, as highly targeted messaging platforms relying on relevance and audience size, social media and direct marketing have more in common than many would think.

  • Can social media be used to augment direct marketing, or is it an unnecessary distraction?
  • Can social media success be tracked in direct marketing terms?
  • Can social media be more direct than traditional direct marketing?

To register for ‘Like’ This Roundtable – Social Media for Direct Marketers:

Go to http://dma1.eventbrite.com or email Erik Strout at erik.strout@silvertech.com

Small Changes for Big Results – Conversion Optimization

Tuesday October 4th, Exhibit Hall (Meet at Booth #100)   3:00 – 4:00 p.m.

What can just a 1% improvement in conversion rate mean for the online landing page of your next marketing campaign? In this session, we will discuss the small changes in usability and design that can lead to big results.  Plus, we will discuss best ways to do online multivariate and a/b testing.
Attendees will walk away with a conversion guide that SilverTech digital strategists have put together.

To register for Small Changes for Big Results – Conversion Optimization:

Go to http://dma2.eventbrite.com or email Erik Strout at erik.strout@silvertech.com

Digital Marketing Trends – Are You Keeping Up?

Tuesday October 4th, Exhibit Hall (Meet at Booth #100)   4:30 – 5:00 p.m.

Join us in this roundtable discussion to learn about current digital marketing trends and which ones:

  • Should be watched or monitored closely for the future
  • Should be part of your current marketing mix
  • Won’t stick around for long so don’t spend too much time on them

We’ll discuss ideas and success stories that will help get you started on future digital marketing plans.

To register for Digital Marketing Trends Are You Keeping Up?:

Go to http://dma3.eventbrite.com or email Erik Strout at erik.strout@silvertech.com

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August 25th, 2011 - by: Press Room
Inc. Magazines Names SilverTech, Inc. Among Fastest Growing Companies

MANCHESTER,  NH – 25 August 2011 – SilverTech, a national digital marketing agency, announced that the company was named to the 2011 Inc. 5000 list, ranking amongst the fastest growing companies in America for the fourth consecutive year.

“This award signifies the transformation and growth of our agency,” comments SilverTech Founder and President Nick Soggu, “our team has grown, our services more advanced and our clients more diverse.”

This year, SilverTech continued partnerships with clients such as Life is Good®, American Water, and Polartec®, while signing new clients such as Markem Imaje, Mimoco, Midland Memorial Hospital and the Joslin Diabetes Center.

The 2011 Inc. 5000 serves as a report card on the U.S. economy. SilverTech continues to rank among the fastest growing advertising and marketing companies.

About SilverTech Inc.

SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations, commerce, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as online strategy, information architecture, website design & development, e-commerce, multimedia graphics & animation, search engine optimization, digital marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.

SilverTech clients include Life is Good®, American Water, Dr. Hauschka Skin Care, Le Gourmet Chef, Polartec®, Rita’s Ice,  and Pizza Fusion, among many others. For more information go to www.silvertech.com or contact SilverTech at pr@silvertech.com.

About Inc. Magazine

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 710,106, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Visit us online at www.inc.com

SilverTech Media Inquiries: Contact Marc Frechette, Marketing Communications Specialist, SilverTech, Inc. pr@silvertech.com 603-669-6600 x 28

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August 10th, 2011 - by: Press Room
SilverTech Welcomes Software Engineer Lee Therrein

Lee Therrein

Lee Therrein

Scuba Diver / Software Engineer

SilverTech is pleased to welcome experienced interactive developer, Lee Therrein, to the agency. In his new role with the team, he’ll be constructing the functionality of our award-winning work.

A member of both the International Game Developers Association and the ACM SIGGRAPH, Lee knows a thing or two about developing for exciting, engaging digital works.

Lee is a self-proclaimed jack-of-all-trades, bringing experience in not only software development, but sales, management and underwater camera housing repair to the clients he’ll help. (Ok, that last one may not come up too often.)

Please join us in welcoming the agency’s newest talent in the comments below.

A Growing Team

Our agency is growing at an incredible rate. We’re searching for the best, brightest and most creative talented professionals in marketing, design, development and support roles. If you enjoy new challenges, driving success for businesses in every industry and constant improvement and learning, consider a career with SilverTech.

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August 8th, 2011 - by: Press Room
SilverTech Welcomes Account Executive Clark Van Der Beken

Clark Van Der Beken

Clark Van Der Beken

Actor / Account Executive

Clark joins SilverTech from one of the world’s largest advertising agencies, bringing with him not only some serious client relationship skills, but also the ability to look at projects with a holistic point-of-view. (more…)

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June 23rd, 2011 - by: Press Room
Ski NH Chooses SilverTech as Digital Marketing Partner

Manchester, NH – Ski NH, an association representing 37 alpine and cross-country ski resorts throughout New Hampshire, has selected its digital marketing and web design agency partner, Manchester-based SilverTech, Inc.

The partnership will begin with the redesign and launch of www.SkiNH.com for alpine resorts and a cross-country skiing website. The websites provide centralized hubs to power Ski NH’s dedication to statewide economic strength through promoting tourism. The new websites will feature snow report pages, interactive maps, a ticket ordering system and site search among other user centric features.

Like the resorts, the websites will shift activities with the summer months to promote mountain biking, zip lines, golf and other New Hampshire summer adventures.

The websites will also offer text messaging (SMS) and mobile-friendly versions for mobile users to connect, contact and collect exclusive ‘insider’s deals’.

SilverTech is also the digital marketing partner of the New Hampshire Department of Travel and Tourism’s Visit NH and the New Hampshire Grand, as well as Life is good® and The Common Man®.

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June 21st, 2011 - by: Press Room
SilverTech Launches National Association of Water Companies Official Website

NAWC.org Website Launches

National Association of Water Companies (NAWC) announced the launch of its new website (www.nawc.org) and digital marketing campaigns. The new website features information about the organization, its mission and its solutions for citizens and communities. A secure members-only section allows NAWC members to share and connect.

NAWC, an organization of top private water service companies, is dedicated to water cleanliness, sustainability and community outreach in a mission of ‘moving water forward.’

The new website, designed and developed by digital marketing agency SilverTech, serves as a public and organization information portal. Users can learn more about NAWC through their online libraries, blog or using the website’s ‘ask an expert’ feature.

NAWC’s strategy was built on intensive research and survey findings in a creative partnership with Creative Co-Op and SilverTech. The organization is celebrating the website’s launch with a mobile charitable promotion, awarding $1 to Water for the People for each quick-response (QR) code scanned from its invitation cards.

See the website at www.nawc.org.

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June 17th, 2011 - by: Press Room
SilverTech Welcomes Project Manager Amy Rowe

Amy Rowe

Saddle Seat High Stepper / Assistant Project Manager

As a member of our project management team, Amy’s attentiveness to detail, organization and creative problem solving skills will allow her to manage client projects and ensure some of our most extensive projects stay on track. (more…)

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June 16th, 2011 - by: Press Room
SilverTech CEO Accepted to Prestigious Leadership Development Program

SilverTech CEO, Nick Soggu, was honored to be selected to participate in the intensive Leadership New Hampshire development program. This prestigious opportunity is extended to less than 40 associates each year. The 10-month leadership development course emphasizes community participation and engagement. Upon successful completion, Nick will join the nearly 600 leaders in business, non-profit and government who have completed the course over its two-decades.

For more information, please visit the organization’s Website at www.leadershipnh.org.

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May 9th, 2011 - by: Press Room
SilverTech Announces New Client Mimoco – Inventor of Popular Mimobot® USB Flash Drives and Toys.

SilverTech announces new client, Mimoco, of Massachusetts, is the latest addition to its rapidly expanding roster.  Boston-based Mimoco has fused the art of contemporary and licensed characters (Star Wars, Sanrio, DC Comics and more) with the functionality of personal data storage devices making its name known in both the pop-culture driven Art Toy underground and the savvy high-tech ‘tronic world.  SilverTech is partnering with Mimoco to develop a new long-term e-commerce strategy that will promote the lovable and quirky nature of the brand.

Other new SilverTech clients include:

  • The Leary Fire Fighters Association of Worcester, MA
  • RF Engineering and Consulting Company, C Squared
    Systems of Manchester, NH
  • Lifestyle Brand, You Are Not Alone (YANA) of Jamestown, RI
  • International Submarine Telecommunications Organization, SubOptic

Additionally, SilverTech has renewed relationship agreements and will provide continued online marketing guidance for long-term clients The Jimmy Fund / Dana-Farber Cancer Institute, St. Mary’s Bank and the New Hampshire Liquor Commission.

“This agency is growing at a phenomenal rate to serve our expanding client list and their needs.” Says SilverTech CEO, Nick Soggu, “We’re capable of achieving great results for clients because of our focus on in-depth digital strategies that result in improving customer relationships and delivering faster ROI.”  Soggu expects SilverTech’s growth to continue as the agency continues to expand its services and client list and renew relationships with existing clients. Current opportunities to join the agency are posted at www.silvertech.com/digital-marketing-agency/careers.aspx.

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April 28th, 2011 - by: Press Room
SilverTech Welcomes Software Developer Aniket Gadre

Aniket Gadre

Cricket Enthusiast / Software Developer

Aniket Gadre, formerly of Ektron, joins our agency as the newest addition to our development team. A skilled software engineer with years of industry experience, he specializes in .NET, SQL, JavaScript and jQuery. He earned his master’s in computer science from Northeastern University.

We’re happy to have him on the team, and proud to introduce him to all of you!

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April 25th, 2011 - by: Press Room
SilverTech’s Newest Talent: The Guitar Hero & The Handyman

SilverTech is proud to introduce the newest members of our business development team, Erik Strout and Kevin Haskins. Both are well experienced in connecting clients to technical solutions and will act as digital marketing ambassadors, sharing insights and opportunities with companies looking for ways to maximize the effectiveness of their marketing budgets.

Erik Strout

Actual Guitar Hero / Business Development Associate

“I joined SilverTech because it’s a fast growing company with the right culture,” Erik (with a ‘K’) Strout comments on his decision to join the agency.

With a marketing degree and years of tech-sector solutions consulting experience, Erik is excited to help businesses discover new digital marketing strategies and solutions.

Erik joins SilverTech from PC Connections where he served as trainer, specialist and consultant for business solutions in security and corporate IT infrastructure.

Kevin Haskins

Certified Welder / Business Development Associate

“The agency’s energy matches my personality,” says Kevin Haskins on his decision to join the agency.

Kevin has years of experience in technology, software, entertainment and sports marketing support from his work with the Washington Wizards.

He looks forward to helping organizations from the diverse verticals SilverTech serves, from law firms and healthcare to tourism and ecommerce, build stronger connections with their audience.

He joins SilverTech from Kintera, a leading fundraising software solution that helps non-profit organizations maximize ROI.

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March 23rd, 2011 - by: Press Room
SilverTech and NitroSecurity Win IMA “Best in Class”

NitroSecurity.com

SilverTech, Inc. announced it has been awarded Best in Class by the Interactive Media Awards™ for its work with client NitroSecurity on NitroSecurity’s corporate website. The honor recognizes that the project met and surpassed the standards of excellence for the web’s most professional work. (more…)

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March 18th, 2011 - by: Press Room
SilverTech Welcomes Saurav Amatya

SilverTech is happy to welcome Saurav Amatya to our development team. A Nepal native, Saurav completed his Masters in Computer Science at Chicago’s Saint Xavier University and specializes in ASP.net and C# development. (more…)

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February 16th, 2011 - by: Press Room
SilverTech and Galiher DeRobertis Ono Launch Mesothelioma Hub

SilverTech and Hawaii-based national law firm Galiher DeRobertis Ono announced the launch Mesothelioma.co, an information portal for Mesothelioma research, treatment and legal rights. The new website is designed to help those afflicted by the rare and aggressive form of cancer, and those who may be at risk. (more…)

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January 31st, 2011 - by: Press Room
Jeff McPherson named to 40 Under Forty

Congratulations to SilverTech’s Director of Client Development, Jeff McPherson, for being listed as one of New Hampshire’s 40 Under Forty.

The New Hampshire Union Leader’s 40 Under Forty honors young professionals in the Granite State who show exceptional dedication to their craft and community.

Jeff McPherson was highlighted for his volunteer work and fund-raising in support of Make-A-Wish and the Dana Farber Cancer Institute, as well as his work as speaker, author and presenter.

Please join us in congratulating digital marketing consult, father, volunteer, author and one of New Hampshire’s finest, Jeff McPherson.

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January 19th, 2011 - by: Press Room
A Website With Power

SilverTech announces the Launch of Redesigned Motorcycle and PowerSports Website

Naults Before and After

SilverTech announced the launch of two redesigned web properties for Naults and Naults PowerSports. The sites feature a refreshed, engaging design blending clear callouts and captivating Motorcycle and PowerSports imagery.

For users, the websites offer faster, more streamlined access to Naults properties, sales and information. For web admins at Naults, the website content can be updated quickly and easily due to its use of SilverTech’s customized content management system.

See the new Naults websites at www.naults.com and www.naultspowersports.com.

SilverTech announces the Launch of Redesigned Motorcycle and Powersports Website

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January 13th, 2011 - by: Press Room
New Clients, Company Covered Health Insurance and Career Opportunities for SilverTech

New Hampshire Based Digital Marketing Agency Continues Growth

New Hampshire based national digital marketing agency, SilverTech, Inc., continues to grow. New clients include Boston’s Improv Asylum and Hawaii-based national law firm Galiher DeRobertis Ono. As it looks to expand its team for continued success, SilverTech announced an extended employee benefits package and is seeking highly technical employee applicants.

The new benefits package offers free medical, dental, vision and life insurance for all employees and their families, with 100% of insurance premiums covered by the company. (more…)

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January 6th, 2011 - by: Press Room
Website Promotion Powered by SilverTech Awarded Nation-Wide Coverage

New Hampshire Winter Photo Contest Receives

Coast-to-Coast Acclaim for Shop to Slope Promotion

A digital promotion for WinterNH.com, a collaborative site between the New Hampshire Division of Travel and Tourism (VisitNH) and SkiNH, has been featured in CBS News and hundreds of news sites around the country. The promotion offers New Hampshire travelers an opportunity to share their favorite photos of New Hampshire winter fun, on and off the slopes, for opportunities to win prizes from hotel stays to ski tickets.

The contest is powered by a platform custom built by SilverTech that allows the WinterNH team to easily manage, approve and post photo submissions that users submit with the click of a button. (more…)

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