Search Engine Marketing: SEO, Local Listings, & How to be Found Online
Thursday, August 24th at 2 PM
According to Search Engine Journal, SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. But, they have to find you first! In this 30-minute session, we’ll cover how to measure your success and optimize your online presence. Register.
Search Engine Marketing: PPC Best Practices
Thursday, August 31st at 2 PM
Once you are on the path to optimizing your organic search engine listings, it's time to amplify your reach. In this session, we will discuss how to plan, set-up and optimize a pay-per-click campaign. Register.
Social Media Marketing: Getting the Most From Paid Social
Originally aired on Thursday, July 27th
Part of The Lead to Loyal™ Inbound Summer School, this 30-minute on-demand webinar covers the fundamentals of social media advertising. With multiple channels and countless ways to target social ads, paid social can become a drain on resources. In this session, we dig beyond the hype to dissect the how, when, and why of successful social ads. Watch Now.
Social Media Marketing: How to Choose the Right Social Network
Originally aired on Thursday, July 20th
Part of The Lead to Loyal™ Inbound Summer School, this 30-minute on-demand webinar covers the fundamentals of social media marketing. Not every social network is right for every business. We cover the questions you need to ask as you evaluate a new social network. We also review the ideal type of posts for each of the major networks. Watch Now.
Content Marketing: Publishing Best Practices
Originally aired on Thursday, June 29th
In this 30-minute webinar, we cover content marketing publishing best practices. Topics covered include the importance of documenting your content marketing strategy, the content lifecycle, and approval process. We also review publishing best practices for web pages, blog posts, email, social posts, and video. Watch Now.
Content Marketing: How to Write Great Content
Originally aired on Thursday, June 22nd
In this session, we will cover the fundamentals of writing great content for the web, from choosing what to write to developing the habits of a successful writer. Watch Now.
How to Make the Most of Marketing Automation
Originally aired on Thursday, May 25th
Marketing automation is an actionable and useful tool that can make a measurable impact on your organization’s bottom line. However, many platforms have been sold on the idea that you can simply upload email lists, set up a campaign, and get results. Unfortunately, it’s not that easy. In this 30-minute on-demand webinar, part of our Lead to Loyal™ series, learn the marketing automation best practices you need in order to get results you want! Watch Now.
How to Develop an Effective Content Marketing Strategy
Originally aired on Thursday, April 20th
A content marketing strategy ensures that your business is always driving strategic proactive, short-term, and long-term content plans. In this 30-minute on-demand webinar, learn how an effective strategy can change the way you attract new customers and drive new business. Watch Now.
How to Map the Customer Journey
Originally aired on Thursday, March 23rd
Though it may go by different names - customer, user, or buyer’s journey - the goal is the same: to better understand the myriad interactions your potential customers and customers have with your brand. Watch our 30-minute webinar to learn how to create an actionable map for your customers’ journey. Watch Now.
How to Create Personas
Originally aired on Thursday, February 23rd
Marketing teams that utilize personas have more effective websites, inbound marketing, email marketing, SEO, digital advertising, and social media marketing. Watch this webinar, part of our Lead to Loyal™ series, to learn how to take the first steps toward personalization. Watch Now.
The 2017 State of Digital Marketing in Financial Services
SilverTech’s Financial Services experts discuss the main challenges and opportunities financial marketers face and share what they believe will be the most effective digital strategies of 2017. Watch Now.
The 2017 State of Digital Marketing in Higher Education
In this webinar, SilverTech’s Higher Education experts discuss the findings form our 2017 State of Digital Marketing Report. Watch Now.
Is Your Website ADA Compliant?
In 2018, the U.S. Department of Justice (DOJ) will roll out official compliance guidelines concerning online accessibility as part of the Americans with Disabilities Act (ADA). But, there’s no time to lose in ensuring your website is compliant. SilverTech’s General Counsel, Paul Creme, and Engineering & UX Manager, Andrew Eddy, review the steps your organization needs to take to anticipate ADA compliance guidelines and avoid costly litigation. Watch Now.
Digital Wellness Without Intensive Care: A Healthcare Marketing Strategies Webinar
SilverTech’s healthcare experts, Digital Strategist, Peter Palmer, and Senior Account Manager and NESHCo Board Member, Chad Campbell, give an overview of digital trends in healthcare and offer several practical changes you can make to your website and digital presence to drive measurable results. Watch Now.
Minor Changes for a Major Impact: How to Improve Your Higher Ed Website and Increase Applications
SilverTech’s Higher Ed experts, Digital Strategist, Sean Howe, and Senior Account Manager, Griffin LaFleur, discuss digital trends and best practices for getting the most out of your higher ed website. Watch Now.
A Kentico Market Insights Webinar
Beyond the Buzzwords: Using Personas to Create Valuable Digital Experiences
Your website is your digital flagship and your most important marketing asset. But, is it giving your audience what it wants? How do you even know what your audience wants from your website? In this webinar, SilverTech, a Kentico Gold Partner, goes beyond the buzzwords to demonstrate how you can use personas to design and build a website that consistently delivers value and meets your audience's needs long after launch. Watch Now.