We are excited to welcome Mike Hoefer to the SilverTech team as Senior Account Executive. In his first blog post, he shares why he’s excited to be part of the growing crew steering our team and clients into marketing successes. Welcome to our crew.
One of the defining experiences of my years at Northeastern University (many years ago at this point) was my participation on the Crew Team. Rowing is an intense, year round sport in the Division 1 “Big Leagues.” At six-feet-tall I was a “short” walk-on in a sport that recruited 6′ 4″ and taller prep school athletes from across New England and up and down the eastern seaboard. By the time I graduated, we even had some Olympians in our midst.
It is difficult to describe the incredible feeling that you get as a part of an eight-person crew working in unison to move your boat through the water. The boat itself is a lightweight marvel; nearly 60 feet long, and only 30 inches wide at its widest point, the 220-pound craft holds more than 1,800 pounds of oarsmen and a coxswain. The oarsmen commit to the task at hand by “tieing in” to shoes mounted to the boat.
To move the shell well and achieve “Swing” you need explosive power and graceful control, you need mental toughness and coaching to push your efforts further, and you need humble, hardworking and dedicated teammates who know that the whole can be greater than the sum of the parts. Unlike some sports that can rely on a standout or superstar, a crew is literally “in the same boat” and succeeds or fails as a group.
While I spent the early part of my career on the client side managing web projects for large organizations, for the past few years I have been working on smaller websites and digital marketing projects that I was able define/design/develop and manage on my own. It has been a lot of fun, an honor even, to be able to help many small organizations across New England improve their digital and inbound marketing strategies and tactics. But I often found myself wondering what would it be like to be back in the big boat and rowing with All Eight? To work on larger projects that require team work, partnerships, and resources beyond one person.
At SilverTech I’m part of a “Big Boat” again. We compete with the very best in the business. We set big goals and work as a team to achieve them. We practice and get better each day. We work hard (and play hard) and we know we will not succeed unless everyone is pulling together in unison.
I’m looking forward to being a part of the crew and rowing with “All Eight” again.