“When you visit silverstatecu.com, you see intuitive navigation, an updated look-and-feel with clean lines and bold colors! The design of the website maintains a professional image with a creative edge, portraying the friendly, personal touch that members enjoy at Silver State Schools Credit Union. We couldn’t be more thrilled!” - Blake Boyer, SSSCU Director of Marketing
Silver State Schools Credit Union is a Nevada-based credit union with ten branches located throughout Las Vegas valley and Reno, NV. Its mission is to provide exceptional member service and quality financial solutions – providing financial assistance, support, products and programs throughout a member’s lifetime and through all life stages. Silver State Schools Credit Union continues its long history of focusing on education and providing membership to any Nevada educator, school support-staff, student and/or others directly or indirectly involved in teaching or education.
Silver State Schools Credit Union contracted with SilverTech because of our extensive bank and credit union experience and portfolio. They asked us to completely overhaul the website with several goals in mind:
- Improve user experience overall with a more contemporary look
- Redesign information architecture and navigation to make finding information on the site more intuitive
- Create a more promotionally-driven website in order to help cross-sell products and services members might be interested in
- Promote the benefits of becoming a new member of the credit union, utilizing messaging and optimizing for search engines
- Deflect calls from the call center and encourage website usage among current member base
SilverTech spent several days on-site speaking with and interviewing managers from all credit union departments to learn about internal processes and discuss website opportunities. SilverTech combined what they learned from these discovery sessions with what we know about online user behavior and online credit union trends to develop a recommended website strategy that included a new site architecture and design.
The new website is search engine friendly making it easy to find – easily navigable based on a clean design and intuitive site architecture, and is action-driven using visual cues to draw attention and intended click paths throughout the site. In addition, SilverTech developed custom CMS modules such as a Rates Module which will significantly decrease the amount of time internal staff members need to devote to managing and maintaining content on the website.
See SSCU’s new website at http://www.silverstatecu.com.
See more of SilverTech’s featured work in our digital marketing portfolio.