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Archive for February, 2012


February 3rd, 2012 - by: Marc Frechette; Digital Marketing Strategist
New Media’s Call for Old Business Sense

As a matter of creed, nearly everything we as digital marketers do is highly measurable with clear ties to return on investment. Because of this digital marketers have a reputation and expectation to track everything. But, could the best uses of new media be too traditional to track effectively? (more…)

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