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Archive for January, 2012


January 30th, 2012 - by: Jeff McPherson, Director of Client Development
‘Pin This’ Booms, But Is The Moola In Mulu?

Great, another Pinterest blog post. Another post talking about how Pinterest is the new up and coming social platform du jour and how companies are heralding the simple visual brand extension to make their images ‘sticky’ like the instafilm sticker cameras of ‘yore.’

For the uninitiated, Pinterest users categorize your interests into boards populated with ‘pins’ of images found from around the internet. Others can vote it up and follow or like it boosting the board and growing the group of that interest. If you have an interest in ‘Ski Gear,’ and share your favorites from various online stores, others can re-pin and increase the position of the content by essentially ‘voting it up.’ Additionally, all of your Pinterest posts can be shared on to Facebook and Twitter. (more…)

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January 26th, 2012 - by: Samantha Maltais
Five Simple Steps to Improve Your Travel and Tourism Website

Here is the scenario: You’re part of a visitor destination as a Chamber of Commerce, business, Destination Marketing Organization or State office. You have a website that is designed to showcase your destination as the place to spend a vacation. It has “something for everyone,” “unique businesses,” and plenty of “outdoor recreation” to make even the most avid enthusiast satisfied.

Sounds familiar, right? Well, it should. With the latest economic downturn, cities and towns from all over the United States needed to diversify their local economies. The low-hanging fruit? Tourism. Visitors come, they spend and they leave – the perfect equation for stretched municipal budgets and small business owners’ pockets. (more…)

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January 25th, 2012 - by: Press Room
’47 Brand Selects SilverTech, Inc. As Online Solutions Partner

Boston, MA (PRWEB) January 25, 2012 ’47 Brand is proud to announce it has selected SilverTech, Inc. to provide design, development and commerce solutions to the company’s on-line presence at 47brand.com.

“Our web presence is a major part of our brand strategy and our goal was to select a partner that understood and shared in our culture and goals. SilverTech proved to be the right match for our current and future needs,” said David D’Angelo, vice president and second generation company co-owner. “We will create a truly unique b to c and b to b experience. We are a boutique brand and we want our website to evoke that look and feel,” said D’Angelo. (more…)

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