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Archive for October, 2011


silvertech-announces-new-client-partnerships
October 26th, 2011 - by: Press Room
SilverTech Announces New Client Partnerships

Manchester, NH – Digital marketing agency SilverTech announced new and recurring clients who have signed to begin or extend relationships with the agency over the summer season. These clients include major brand and organizations in utilities, finance, home improvement, higher education, medical and non-profit.

Among the agency’s new or continued client relationships are:

  • The Jimmy Fund / Dana Farber Cancer Institute
  • Pepco, A Utilities Company Serving Mid-Atlantic Region
  • Silver State Schools Credit Union, Nevada
  • Midland Memorial Hospital, Texas
  • Harvard Affiliated Joslin Diabetes Center, Massachusetts
  • Norfolk Hardware, New England Kitchen and Bath Sales, Designer and Installations
  • Catholic Medical Center, New Hampshire
  • Loon Mountain Resort, New Hampshire
  • SkiNH.com and Cross Country SkiNH
  • New Hampshire Grand
  • New England College

“We are fortunate to have the ability to continually bring in respected brands while continuing to serve the clients you already have,” said SilverTech Founder, Nick Soggu, “especially where some of our clients have been with us for nearly a decade.”

SilverTech was recently listed among Inc. Magazine’s fastest growing companies for the fourth consecutive year.

The full-service digital marketing agency serves brands with services and consultation to include in marketing strategy, web design and development, social media, email marketing, search engine marketing and online branding.

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jumping-the-big-agency
October 17th, 2011 - by: Clark Van Der Beken, Account Executive
Jumping the Big Agency

The Leap to a Small Agency

My decision to leave one of the largest, most prestigious agencies in the world was the hardest choice I’ve made in my career. The decision came with much anxiety and even some guilt. Like this article, it was based on my personal experiences with a big agency and the pleasing culture change of a smaller agency. Now settled into my new (smaller) agency home at SilverTech, I can honestly say that I feel it was worth the move -and here is why. (more…)

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do-they-%e2%80%98like%e2%80%99-like-you-it%e2%80%99s-complicated
October 10th, 2011 - by: Marc Frechette; Marketing Communications
Do They ‘Like’ Like You? It’s Complicated

For many marketers, ‘like’ and ‘fan’ are interchangeable, but when Facebook dropped the ‘Fan’ moniker for the more enigmatic ‘Like,’ connections between brands and fans likers (?) earned an “it’s complicated” relationship status.

With less than half (42%) of Facebook users interpreting ‘Like’ as fandom for brands and 58% expecting exclusive access to content and deals, the otherwise approving ‘thumbs-up’ reads more like a subscription than a cheer. (more…)

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