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WELCOME
Archive for August, 2011
MANCHESTER, NH – 25 August 2011 – SilverTech, a national digital marketing agency, announced that the company was named to the 2011 Inc. 5000 list, ranking amongst the fastest growing companies in America for the fourth consecutive year.
“This award signifies the transformation and growth of our agency,” comments SilverTech Founder and President Nick Soggu, “our team has grown, our services more advanced and our clients more diverse.”
This year, SilverTech continued partnerships with clients such as Life is Good®, American Water, and Polartec®, while signing new clients such as Markem Imaje, Mimoco, Midland Memorial Hospital and the Joslin Diabetes Center.
The 2011 Inc. 5000 serves as a report card on the U.S. economy. SilverTech continues to rank among the fastest growing advertising and marketing companies.
About SilverTech Inc.
SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations, commerce, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as online strategy, information architecture, website design & development, e-commerce, multimedia graphics & animation, search engine optimization, digital marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.
SilverTech clients include Life is Good®, American Water, Dr. Hauschka Skin Care, Le Gourmet Chef, Polartec®, Rita’s Ice, and Pizza Fusion, among many others. For more information go to www.silvertech.com or contact SilverTech at pr@silvertech.com.
About Inc. Magazine
Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 710,106, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Visit us online at www.inc.com
SilverTech Media Inquiries: Contact Marc Frechette, Marketing Communications Specialist, SilverTech, Inc. pr@silvertech.com 603-669-6600 x 28
Tags: inc
Posted in News | No Comments »
Discussing the return on investment, or ROI, from digital marketing efforts is an essential and challenging aspect of my role as a Business Development Executive. The ability to demonstrate ROI for most marketing activities can been a challenge. The advantage of digital marketing, unlike a radio spot or an ad in the Sunday paper, is that the tracking and measurement capability can be embedded in the digital media itself. (more…)
Tags: digital marketing, Erik Strout, ROI
Posted in Blog, Guides and White Papers | No Comments »
What is Search Engine Optimization?
Search Engines like Google and Bing are in the business of matching web searchers with relevant content. Search engine optimization is the art and science of making your websites and webpages more appealing to the complex and top-secret algorithms used to match web-searchers to websites.
The inner-workings of search vary from search engine to search engine, but the basic premise remains the same for modern providers like Google and Bing. The relevancy of your page to a search term is based on a combination of on-page and off-page elements.
SEO focuses on the on-page elements, to include the quality, relevance, originality and even formatting of content, website architecture, navigation, and the overall ability of search engine to ‘see and understand,’ or index, your website. (more…)
Tags: Marc Frechette, Marketing 101, SEO
Posted in Blog, Guides and White Papers | No Comments »
Lee Therrein
Scuba Diver / Software Engineer
SilverTech is pleased to welcome experienced interactive developer, Lee Therrein, to the agency. In his new role with the team, he’ll be constructing the functionality of our award-winning work.
A member of both the International Game Developers Association and the ACM SIGGRAPH, Lee knows a thing or two about developing for exciting, engaging digital works.
Lee is a self-proclaimed jack-of-all-trades, bringing experience in not only software development, but sales, management and underwater camera housing repair to the clients he’ll help. (Ok, that last one may not come up too often.)
Please join us in welcoming the agency’s newest talent in the comments below.
A Growing Team
Our agency is growing at an incredible rate. We’re searching for the best, brightest and most creative talented professionals in marketing, design, development and support roles. If you enjoy new challenges, driving success for businesses in every industry and constant improvement and learning, consider a career with SilverTech.
Tags: Lee Therrein
Posted in News | 3 Comments »
We’ve discussed tracking social media success before, but sometimes the key metric isn’t simply driving traffic to the site. In some situations, a great goal is to drive engagement with the visitors already there –from every channel. Now, you can track that too.
Social sharing is an essential part of driving organic (‘viral,’ if you must) traffic to your content. ‘Like,’ Tweet and +1 have become natural extensions of word of mouth in the age of online social networks. If the goal is to have your content shared, and the shareability of your content is paramount, then tracking the use of those share buttons is a darned good metric to track. There’s a great metric built into Google Analytic allows for just that. (more…)
Tags: Analytics, engagement, facebook, Google +1, Google Analytics, Marc Frechette, social media, twitter
Posted in Blog, Guides and White Papers | No Comments »
Clark Van Der Beken
Actor / Account Executive
Clark joins SilverTech from one of the world’s largest advertising agencies, bringing with him not only some serious client relationship skills, but also the ability to look at projects with a holistic point-of-view. (more…)
Tags: Clark Van Der Beken
Posted in News | 4 Comments »
Is it really best to partner with a full service marketing agency for all things internet, or is there kismet in a host of service specialists and consultants? Both have merit.
Full disclosure: I’m a bit partial, but I’ll readily admit that both full-service and a collection of single-service providers have some great edges. While SilverTech is a full service digital marketing agency, we’ve both partnered with specialist companies and acted as the specialist ourselves. I’ll also note that the opinions of this article are completely my own, and do not necessarily reflect the position of the agency.
(more…)
Tags: digital marketing, digital marketing agency, Guides, Marc Frechette, sem, SEO, web design
Posted in Blog | No Comments »
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