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Archive for June, 2011
When Facebook introduced the row of photos at the top of profiles, a display of the most recent five photos uploaded, users hopped into some amazingly innovative and creative uses. Brands, however, were left with a more interesting challenge. Randomness.
Unlike user profiles, which allow personal profiles to show the tiled images in order, the images on brand pages are displayed in random order. (more…)
Tags: facebook, facebook for business, Marc Frechette, social media
Posted in Blog | No Comments »
Manchester, NH – Ski NH, an association representing 37 alpine and cross-country ski resorts throughout New Hampshire, has selected its digital marketing and web design agency partner, Manchester-based SilverTech, Inc.
The partnership will begin with the redesign and launch of www.SkiNH.com for alpine resorts and a cross-country skiing website. The websites provide centralized hubs to power Ski NH’s dedication to statewide economic strength through promoting tourism. The new websites will feature snow report pages, interactive maps, a ticket ordering system and site search among other user centric features.
Like the resorts, the websites will shift activities with the summer months to promote mountain biking, zip lines, golf and other New Hampshire summer adventures.
The websites will also offer text messaging (SMS) and mobile-friendly versions for mobile users to connect, contact and collect exclusive ‘insider’s deals’.
SilverTech is also the digital marketing partner of the New Hampshire Department of Travel and Tourism’s Visit NH and the New Hampshire Grand, as well as Life is good® and The Common Man®.
Tags: SkiNH
Posted in News | No Comments »
National Association of Water Companies (NAWC) announced the launch of its new website (www.nawc.org) and digital marketing campaigns. The new website features information about the organization, its mission and its solutions for citizens and communities. A secure members-only section allows NAWC members to share and connect.
NAWC, an organization of top private water service companies, is dedicated to water cleanliness, sustainability and community outreach in a mission of ‘moving water forward.’
The new website, designed and developed by digital marketing agency SilverTech, serves as a public and organization information portal. Users can learn more about NAWC through their online libraries, blog or using the website’s ‘ask an expert’ feature.
NAWC’s strategy was built on intensive research and survey findings in a creative partnership with Creative Co-Op and SilverTech. The organization is celebrating the website’s launch with a mobile charitable promotion, awarding $1 to Water for the People for each quick-response (QR) code scanned from its invitation cards.
See the website at www.nawc.org.
Tags: NAWC, Website Launch
Posted in News | No Comments »
Can I interest you in a new .car? If autos aren’t your business, you might consider .store for your brand’s ecommerce. In fact, you can have just about any suffix you want following the Internet Corporation for Assigned Names and Numbers (ICANN)’s approval of generic top level domains.
Top-level domains, or TLDs, are the suffix of your website, whether it’s .com, .net, an exotic .ly or the new .xxx. Though we’ve seen some creative uses of TLDs in branding, such as URL shortening site biy.ly, the nondescript .com have reigned supreme – until about a year from now. (more…)
Tags: branding, ICANN, Marc Frechette, marketing, search engine optimization, SEO
Posted in Blog | 3 Comments »
Amy Rowe
Saddle Seat High Stepper / Assistant Project Manager
As a member of our project management team, Amy’s attentiveness to detail, organization and creative problem solving skills will allow her to manage client projects and ensure some of our most extensive projects stay on track. (more…)
Posted in News | No Comments »
SilverTech CEO, Nick Soggu, was honored to be selected to participate in the intensive Leadership New Hampshire development program. This prestigious opportunity is extended to less than 40 associates each year. The 10-month leadership development course emphasizes community participation and engagement. Upon successful completion, Nick will join the nearly 600 leaders in business, non-profit and government who have completed the course over its two-decades.
For more information, please visit the organization’s Website at www.leadershipnh.org.
Tags: Nick Soggu
Posted in News | No Comments »
Unlike traditional ad spend, Pay-Per-Click advertising, commonly shortened to PPC, allows marketers the flexibility to pay only for the performance of the ad. The accessibility and broad audiences of PPC make it a desirable and highly-effective platform for digital marketers.
In this article, we take a look at PPC, how it works and what it takes to get the most of your online ads.
(more…)
Tags: digital marketing, facebook, google, LinkedIn, Marc Frechette, PPC
Posted in Blog | 2 Comments »
Your brand could be the sexiest site on the web if you don’t pay attention!
Well, maybe a few of you got the .xxx domain and wondered for a brief second what that was all about. The reality of it is that many big brands may be caught with their pants down if they don’t react soon to the upcoming release of the TLD (Top Level Domain). (more…)
Tags: branding, jeff mcpherson, web trends
Posted in Blog | 1 Comment »
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